Byron to Reposition Brand Following Restaurant Closures
Wednesday, July 31, 2019
The Byron burger chain saw a difficult year that caused 19 site closures, having had their earnings fall from £4.7m in 2017 to £500,000 in 2018. The chain closed branches under a Company Voluntary Agreement (CVA) last year.
Simon Wilkinson, CEO of the chain, stated that there’ll be a complete overhaul of the look, feel, service and menu of the remaining 53 branches starting this month. This is to achieve excellence within the operations and grow the brand in a more positive way, with the hope to open further restaurants in the UK.