Could No Internet Presence Mean No Customer Presence in Your Restaurant?

According to a recent study, 22% of adults in the UK decide where to eat by looking on the restaurants website to figure out the menu, or simply by looking at their social media; and 17% of those people stated that they would not consider somewhere if it didn’t have social media or a website.  This covers a third of 18-24 year old's and is the highest amount of restaurant refusers in any age group, meaning that others may not be as put off by the lack of internet presence.

But what does this mean for restaurants and diners? Well, the study also found that not only does the social media presence matter, but so does the quality of photos and the ability to book online, as the inability to book and the lower quality of photos also causes restaurateurs to turn their nose up to the establishment, regardless if the food itself may taste good or not.

Do restaurants need to adapt to our technology ridden society, or should we start to trust reviews and the physical experience?  We’d love to know what you think.