KFC's New Competitor Crushing Campaign
Monday, March 25, 2019
KFC recently introduced a new campaign that will surely remind chicken lovers that there is only one original Kentucky fried chicken recipe, despite the many "fried chicken pretenders" and copy-cat restaurants.
The televised advert shows Colonel Sanders in the streets, addressing imitators who try to personify the name and take inspiration from KFC's logo, making it clear that they will never match the "iconic taste of KFC". For advertisements out of the TV, there will be feature images of the imitator brands with the line "guys, we're flattered."
It is said that the advert will also run in the cinemas, social medias and all digital platforms.